For the up-and-coming roasting start-up „60 Grad“, we produced two image films in mid-2016. Both films have different lengths and fulfill different tasks. The first clip, which we produced, has a duration of almost 10 minutes and, with a focus on B2B relations in a serious tone, tells all the important key data of the roasting company and gives an insight into company philosophy.
The second clip serves more the target group of the end customers and has the task to emotionalize and show the passion of the founder forhis company.
In addition, this clip shows a friendly, tangible Face which in future is to be associated with the „60 Grad“ brand.
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